Mongolian
The “GoMongolia” event unfolded during the 54th World Economic Forum held in Davos, Switzerland, on January 18, 2024, marking Mongolia’s official announcement to boost tourism in 2024 under the initiative “GoMongolia.”
Addressing the audience at the event, the Prime Minister remarked, “In 2023, Mongolia achieved significant economic milestones, fostering a conducive investment environment. As part of a comprehensive tourism promotion strategy, the successful implementation of air transport liberalization enabled flights to 155 destinations across 42 countries. This initiative also led to the expansion of domestic flight routes and a subsequent reduction in airfare. Through targeted foreign advertising, Mongolia’s narrative reached an audience of 155 million people worldwide. Consequently, the country welcomed 650,000 tourists in 2023, generating a noteworthy $1.2 billion in revenue from the tourism sector. Moreover, Mongolia’s positive perception surged by approximately 40 percent, elevating its international reputation and securing its position as a top travel destination for the first time.”
The event brought together distinguished guests, including Joo-Ok Lee, Head of Regional Agenda for Asia-Pacific at the World Economic Forum; Piyamit Bing Chomprasob, Deputy Head of Regional Agenda for Asia Pacific at the World Economic Forum; Matthew Chamberlain, CEO of the London Metal Exchange; Francois Valerian, Chief Board of Directors of Transparency International; Tony Fernandes, Founder of Air Asia; and Jakob Stausholm, CEO of Rio Tinto.
